A new era for Veris: connected, data-driven, trusted.

Over the years, Veris has built a reputation as a trusted leader in spatial data services. Rooted in traditional surveying and enhanced by expertise in digital, spatial and planning solutions, we have consistently evolved with the dynamic needs of the industry.

Today, we’re proud to reveal our refreshed look that reflects who we are now and where we’re going. 

A (slight) new look, same trusted partner

Our new logo features a bold shift in colour, symbolising our forward momentum. While the visual identity has evolved, our dedication to delivering trusted, innovative digital and spatial data solutions remains unchanged. 

Why the refresh?

Beyond the visual update, it’s a reflection of our growth and transformation. Veris has evolved from our strong surveying foundations into a fully integrated digital and spatial data advisory and consulting firm.

As our capabilities have expanded, we needed a brand identity that mirrors our forward-thinking approach – one that is connected, data-driven, and trusted.

The meaning behind the colour

Our transition from red to purple signifies a bold move toward innovation, digital evolution and forward-thinking. It embodies our digital capabilities, creative problem-solving, and and a forward-thinking mindset that sets us apart. 

Yet, at our core, we remain Veris: trusted people, smart technology, and a passion for delivering insight through data.

Our refreshed visual identity is modern, cohesive, and future-focused, while staying true to our roots. It’s a symbol of where we’ve been, where we are, and where we’re going.

Veris Managing Director and CEO Michael Shirley said the brand’s revitalised identity reflects the company’s evolution into a fully integrated digital and spatial data advisory and consulting firm.

“Refreshing our brand is about more than aesthetics – it’s about reaffirming how we’re perceived by our clients and shareholders,” Michael said. “Purple represents our forward momentum, our commitment to innovation, and continuously solving our clients' challenges.”

"This update aligns with Veris’ strategic direction, which has been shaped by the evolving needs of our clients and the capabilities we’ve developed together. Over the past year, we have made significant progress by establishing consulting and advisory services as a key growth area, supporting our clients’ digital transformation across various industries. Additionally, our acquisition of Spatial Vision has further enhanced our capabilities in GIS, consulting, and digital solutions, accelerating our progress."

“As the industry evolves, Veris has adapted its approach and enhanced our services to remain at the forefront.”

“Our new brand identity is a reflection of that adaptability and our dedication to continuous growth.”

“Over time, we’ve responded to increasing demand for digital-first solutions. By harnessing cutting-edge technologies, we’re delivering innovative, cost-effective outcomes for our clients, while expanding our capabilities in data analytics, digital solutions, and consulting.”

“This brand refresh marks a milestone in our journey, showcasing the depth of expertise we’ve built,” Michael said.

Looking ahead

As we enter this new chapter, we remain focused on the values that have always guided us:

Our brand refresh reflects our confidence in the future and our readiness to help shape it alongside our clients.

Welcome to the new era of Veris.

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Paths & Perspectives: Kellie Dean